What Mochi actually does all day.
Mochi is your always-on social media planner. Here is the whole loop, step by step, in the real product: from learning your brand to posting and replying.
It learns your brand first.
A scan of your site, socials, and store plus a short interview becomes your Brand Playbook: what the brand is, who it's for, what it sells, what makes it different. Every idea and caption runs through it.
It keeps an eye on your niche so you don't have to.
Watch lists monitor the communities and topics that matter to you; research routines run on schedule. What they find becomes raw material, one click from an idea.
It boils the noise down to one document.
Research routines synthesize what they found into one document you can actually read: the formats working right now, why they work, and how each one adapts to your brand.
Ideas arrive scored, with the brief already written.
Mochi pitches ideas graded against your brand and pillars. Open the brief: hooks, key points, the call to action. Accept the ones you like; production starts from there.
91% match · brief included · one click to accept
Ask it anything, any time.
Mochi answers like your sharpest employee: it knows your numbers, your calendar, and your brand, and it acts on what you decide.
What's our pillar mix looking like this month?
Education is running hot: six of your last ten posts. I'd slot two Personal pieces next week to rebalance. Want me to pull candidates from the queue?
Yes. And why did Tuesday's post do so well?
Pulling them now. Tuesday led with the failed-shot story before the reveal: your audience rewards process-first framing, and it ran three times your usual reach.
Nice. Prep three ideas for the print sale.
Done. Three ideas are in your queue, scored and briefed ✓
Accepted ideas ship like clockwork.
They land on the calendar, get drafted in your voice, and go out on schedule to every channel they belong on.
It answers your inbox, and works it.
Every DM and comment in one place. Mochi replies to the easy ones in your voice and leaves you the ones that need your attention. You set your own trigger words and what each one delivers, and a comment becomes a hand-off. In the rule here, NIGHT is a word this creator chose; it sends her lead magnet. The inbox, replies and triggers included, comes with Pro.
You see what worked.
Every platform's numbers in one place, so next week starts from evidence instead of guesswork.
Mochi's analytics: views, watch time, top videos and audience by country for one connected platform.
