Mochi LabsInstagram and TikTok Trends for Salons, Updated Weekly
Weekly Instagram and TikTok trends for salon creators: what's worth filming now, from PDRN routines to steady ingredient stories, with real posts to copy.
We keep this page up to date, so bookmark it and come back.
Week of Oct 26 (2026-W44)
How we read it: ISO week 2026-W44, Instagram and TikTok, 18 posts behind the read.
PDRN (salmon DNA) keeps climbing through product-specific Reels, ingredient lists, and sales spikes, not one big viral moment. Azelaic acid is holding steady as the quiet anchor for pigmentation and calming, but it's not where this week's energy is.
PDRN/salmon DNA K-beauty products for repair, elasticity, hydration, and glass skin
How to make it: Shoot a close, satisfying shot of a PDRN mist or cream going on mid-treatment. Open with a line like "the ingredient clients keep asking about," and name the product on screen: Anua PDRN, VT PDRN Capsule Cream, or Medicube.
Product-specific Reels and sales spikes are driving this one more than any single viral post. @melak.abdulmalek's glass-skin routine, posted as an Anua ambassador, has pulled 447.5K views by keeping the application slow and satisfying.
Bookmark this: We're back next Monday with whatever's actually moving in the feed, not just the ingredient of the month.
Part 7 of a series
This Week in Your Niche
A weekly read of what is accelerating and cooling across creator niches, drawn from Mochi's own research corpus, with breakouts by vertical.