From the Mochi team
Notes on brand, content, and the craft of making things people actually want to watch.
YouTube is testing new creators more aggressively in 2026, judging channels on their first few uploads. Here's what your first five videos need to prove.
By Mochi Labs Team
A practical guide to Instagram for small business, plus TikTok: setting up shop, picking content pillars, a posting rhythm, and examples you can copy today.
By Mochi Labs Team
Instagram now caps reach on watermarked TikTok reposts in 2026. Here's how working creators decide what to recut natively, and what to just leave alone.
By Mochi Labs Team
A plain look at Hootsuite for creators: what the $99-per-seat Standard plan includes, and what a single-brand tool like Mochi covers for $29 a month.
By Mochi Labs Team
A plain guide to the TikTok to Spotify discovery funnel: how musicians turn short-form video views into real streams in 2026, step by step.
By Mochi Labs Team
Behind-the-scenes content is outperforming polished posts in 2026, and it is not an accident, it is a habit worth building on purpose into your content plan.
By Mochi Labs Team
If you're comparing Planoly vs Later, here's the honest read, plus how Mochi differs for creators who want their calendar planned, not just scheduled.
By Mochi Labs Team
A content plan for solo creators sized to your real weekly hours instead of an ideal posting cadence, so the plan still holds up on your worst, busiest week.
By Mochi Labs Team
A practical guide to how to write a video hook: real before-and-after rewrites, formulas worth retiring, and what the retention graph actually tells you.
By Mochi Labs Team
Mochi Labs